Zyrtec is a medicine used to relieve allergy symptoms such as itching, hives, runny nose, sneezing, and watery eyes. After being on the market for over a decade, Zyrtec's lack of promotion has caused a decrease in interest, resulting in consumers looking for higher-profile alternatives. To renew consumer interest, a before and after image of an allergy sufferer is used to create a relatable angle. The promotion emphasizes the number three, with three major allergy types healing three times faster. This approach helps to remind consumers of Zyrtec's benefits and positions the product as a fast-acting and effective solution for allergy relief.