Voltex is an external analgesic balm that offers relief for various types of pain. Its soothing effect and aromatic odor make it easy to apply. To stand out in Hong Kong's competitive market, Voltex needs a clear content and visual strategy. By featuring images of athletes and workers, the brand can effectively target its two major audiences and increase brand awareness. Using bold text messages to highlight the consumers' pain points will make the message more relevant to them. Voltex should emphasize the benefits of using the product, such as its cooling properties, to position itself as a comprehensive solution for pain relief and gain a competitive edge.