There are no ugly women,
only smart ones.
100% Pure Tree Tea Oil
CLIENT | Thursday Plantation | 2018
WORK WITH | Ztory inc
Trust smart, trust natural.
Thursday Plantation, an Australian healthcare brand that uses natural plant-based oils to develop solutions for skin and health issues, is facing challenges in promoting its hero product, the 100% pure tree oil.
Our task is to design an advertising strategy that targets younger women and helps the product stand out among competitors with lower prices. By emphasizing the unique benefits of Thursday Plantation's 100% pure tree oil and its effectiveness in addressing various skin and health concerns, we aim to build trust and credibility among customers. Our strategy will highlight the power of nature and the brand's commitment to using natural ingredients, positioning Thursday Plantation as a reliable and innovative healthcare brand.
“There is no such thing as an ugly woman, only smart women who select the right products.”
The frame is divided into two parts: one side shows a woman with acne caused by chemicals in beauty products, while the other side shows a woman surrounded by nature, thanks to Thursday Plantation's natural skincare product. This highlights the importance of choosing the right skincare products and opting for natural options. The message is that beauty comes from within, and the right products can enhance it, but it is up to each individual to make the right choices.
