Boundless runs
with GROHE
CLIENT | GROHE | 2018
WORK WITH | Ztory inc
Revitalize daily with GROHE shower
Grohe, a German plumbing fixture manufacturer, was founded in Hemer and is currently headquartered in Düsseldorf. In 2014, it became part of the Japanese Lixil Group. Grohe has been a leader in the luxury shower fixture market in Hong Kong since the 1990s, specifically in the commercial and hotel sectors. Grohe's rainshower is a premium shower system that provides maximum water coverage and unique spray patterns, enhancing the showering experience.
Hong Kong residents face a variety of problems that can impede their future progress. However, the Grohe rainforest shower system offers a relaxing and rejuvenating experience to help individuals face these challenges with renewed energy and confidence.
Grohe's luxury shower systems can refresh and revive one's mind, making it easier to tackle life's obstacles.
Boundless runs
with GROHE
Yiu Kit Ching, a Hong Kong Olympic representative, struggles to break the one-second barrier despite her impressive speed. Although mathron training can be repetitive and stressful, Yiu Kit Ching perseveres and never gives up. She takes a refreshing Grohe shower to recharge and empower herself for her next success.
Grohe not only helps Yiu Kit Ching overcome physical fatigue, but it also fosters a resilient spirit that she passes down to her daughter. Her story serves as an inspiration to others, demonstrating the importance of dedication and perseverance in achieving one's goals.
Art Directions
The Key visual showcases a day in the life of an athlete through a collage of photos. From training as a metaphor for life's challenges to taking a refreshing shower with Grohe's innovative design, the visual captures the essence of an athlete's daily routine.
A product placement highlights Grohe's rainforest shower, positioned side-by-side to emphasize the feeling of being cared for. The visual showcases how Grohe's products can rejuvenate and refresh athletes, empowering them to overcome obstacles and achieve their goals.
Social Media Strategy
This social media marketing strategy aims to connect the brand with potential customers and increase brand awareness. In order to accomplish this, the campaign will feature a husband and wife interacting, along with scripted daily life "drama". This will generate buzz and create talking points in the market. Through this approach, the brand hopes to engage with its target audience and build a strong connection with them. By using relatable scenarios and real-life situations, the campaign aims to showcase the brand's unique selling points and demonstrate how it can improve customers' lives. Through effective storytelling and impactful messaging, the campaign will aim to raise brand awareness and generate interest in the brand's products and services.
