Discover Difference

Design District Hong Kong (#ddHK) project envisions Wan Chai & Sham Shui Po as a pop-up ‘open-air design district gallery’. It celebrates local culture and creativity through design to liven up the unique experience, which embodies our collective local identity and affection for this city made possible by the contribution of every Hong Kong citizen.

We are honoured to create brand identity for #DDHK. At the centre of the identity is a # — an icon that represent “highlights” also similar to the top view of Hong Kong’s unique street and alleys structure.

A bright colors palettes inspired from Hong Kong signature neon sign were introduced to provide a vibrant personality to the brand.